Wallpaper Mural - In Those Flowers, Infinity's Infinity

Fleurs du Mal (1857) is the title of the famous collection of poems by Charles Baudelaire, a collection that wanted to “accentuer la beauté du Mal (beauty of evil)“ and still has its validity in the contemporary interpretations of Danielle Hoogendoorn (1990, the Netherlands) where “In Those Flowers, Infinity's Infinity' in fact restores, in the iconic subject of the flower, a story proper to the Dutch tradition of the representation of the flower.

A history of Dutch culture to that of the seventeenth century of Vanitas which is an intense and great chapter in the history of art and which has constituted a large and flourishing market, up to the extreme commodification of the flower market that the Netherlands have made throughout the twentieth century, intensifying it in our days. This strong export market of Dutch flowers, known above all for the export of tulips, today exceeds 11.5 billion and causes an increasingly serious impact on the environment.

A new awareness of protection of the environment is in fact emerging. An unexpected declination of “evil” that incredibly arises from a strong economic success that runs in one furrow with the tradition and culture of the Netherlands. Inspired by both the beauty of flowers and the unsustainable practices within the floral industry, Danielle Hoogendoorn delves deeper into the pictorial, chromatic, and expressive qualities of floral nature during her residency at the Van Gogh House in Zundert. It is here that her admiration for Vincent van Gogh truly flourishes.

The stand for this edition of Miart brings all the emotional sensitivity in an environment where the performative act of the visitor will be the protagonist.

The walls are a large wall painting of extensive floral fields that Danielle Hoogendoorn creates as a background for an “augmented subject”, on which paintings of the same subject are placed, while in the center will be installed, a classic display module for cut flowers, a classic structure of those that we encounter in the streets of our cities, used by florists, where on shelves, her flowers will be displayed. Danielle's flowers are plastically modeled in terracotta and can be composed as the visitor wishes.

It will be possible to assemble in vases, unique bouquets of a mix of colorful flowers that represent the many varieties of floriography with which the languages of flowers are expressed.

Furthermore, the sense of sustainability of this market is emphasized. In addition to the collection, the pleasure of the flower and its communicative power that belongs to it is also expressed.

The attribution is the symbolic meaning of flowers, now knows a renewed sense, realized by the user himself who will be the protagonist of a collective rewriting of the Abécédaire de flore.